INTRODUCTION

The 21st century started with a boom in high technology application in the fields of engineering and medicine. With the affluence came cutthroat competition, capitalism, consumerism and fast-paced life styles. Stress related diseases such as obesity, diabetes, high cholesterol are the most common ailments not only in developed nations but have made a huge headway into developing countries also. While high technology medicine is pushing barriers in areas such as gene therapy to get to the root causes and solutions for these diseases, it seems paradoxical that the age old Indian medicinal science of Ayurveda predicts and provides solutions to majority of diseases that affect the human population.

Ayurveda is a sanskrit word which means life (ayur) science (veda) – in other words the science of life. Ayurveda deals with ailments at their roots. It takes a “holistic” approach to healthcare that takes into account not only the individual’s physiological condition but physchological, social, environmental and even spiritual dimensions that cause the illness. Ayurveda believes in achieving balance in lifestyle. Hence what medical researchers today recommend as the “balanced lifestyle” – has always been at the heart of Ayurveda! Not surprisingly, health professionals today are readier to accept complementary medicine such as natural herbs as prescribed in Ayurveda alongside mainstream medicines. Also contributing to the popularity of Ayurveda is, the failure of drug centric medicine to sure stress-related, pollution-related and psychological illness stemming from the ever-increasing urge and need to achieve professional and material success. Mainstream drugs are also struggling against recurring ailments as well as the negative side effects of drugs and growing resistance of diseases to antibiotics.

Ayurveda doesn’t just treat the symptoms, but looks for all factors, lifestyle, diet or any other cause.

Agreed..!! A `Massage' isn't capable of curing serious or life-threatening medical disorders. However, it has now been proven through scientific research that diseases that develop due to anxiety, tension, depression, insomnia, and stress, as well as back pain, headache, muscle pain, and some forms of chronic pain can go unattended and lead to serious health hazards over a period of time. Minor sports injuries and repetitive stress injuries could have similar effects. For years, massaging techniques recommended in Ayurveda have been revered as an all-natural cure for preventing stress-related ailments from creeping into ones life. A regular massage involving usage of appropriate herbal oils can not only relieve such pains but can also enhance physical conditioning of the entire body. Read on and find out how KAC can help you manage stress!
The most popular in this stream of science is the art of massaging. Recent research has proved that massaging done the right way and using the right oils not only helps relieve stress but also helps in healing other ailments such as migraine.